Variable printing of beverage cans with Dynamark?

Zurich, April 5, 2013 – Flexibility, speed, differentiation – all attributes of the variable printing technology dubbed Dynamark?available from Ball Packaging Europe, one of the leading beverage can producers on the continent. With this new process, European beverage producers can, with immediate effect, obtain 24 different can designs in one production run. From logos and portraits to graphics and messages, all the elements in the livery can be changed and modified to appeal directly to a targeted audience and grab attention at the point of sale.

Newly developed Dynamark? technology can be integrated in the existing printing process for all sizes of steel and aluminum can. It enables up to 24 different monochromatic graphic elements to be added to a defined vacant area of, or supplemental to, the basic design. Thus, logos, icons or individualized messages can be incorporated into the can appearance. Dynamark? allows variability in the graphic design at normal production speed.
In Europe, Dynamark? technology is already available in Ball–s plants in Weissenthurm (Germany), Oss (Netherlands), Belgrade (Serbia) and Radomsko (Poland). Other plants will follow.
The first users are already on board: Dynamark?-designed beverage cans will be hitting the market in the second quarter of 2013.

Attractive marketing tool
Dynamark? offers brand responsible a number of advantages. With variably designed cans, they are able to introduce special promotions with greater ease. Large-volume yet tailored manufacture means consumers can be directly addressed, with beverage suppliers effectively tapping into the megatrend of individualization. Limited editions can also be produced, as can special designs aligned to particular events, with changes of date and/or protagonist being readily accommodated for serial promotions.

With Dynamark? technology, it is also possible to make changes: That means, for example, that the latest Facebook posts or Twitter tweets can be integrated within the can design – adding a truly modern trait and linking the virtual with the real world. Benoit Hirszowski, Marketing Director at Ball Europe GmbH, summarizes the benefits of Dynamark? technology thus: „The new process is not only fast and flexible. It allows our customers to bring differentiation at the point of sale. As variability within the marketing context is becoming ever more important, Dynamark? offers optimum opportunity for directly targeting consumers and, perhaps, even amazing them on occasion.“

For more information please visit our website www.ball-europe.com

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http://www.ball-europe.com

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